The landscape of cultural consumption in China is witnessing a remarkable influx of growth, primarily as a response to the shifting dynamics of consumer behavior and the increasing appetite for cultural engagementRecent data highlights a significant 10.1% rise in per capita education, cultural, and entertainment expenditure among residents, alongside cultural enterprises boasting a staggering revenue of 99,668 billion yuan, marking a 5.9% increase year on yearFurthermore, profits from large-scale cultural enterprises climbed by 3.9%, solidifying the cultural consumption market's vibrant and expanding nature.

The momentum of cultural spending is now strategically recognized as an efficient pathway to stimulate domestic demandHowever, as this consumption trend gains traction, it is crucial to address the barriers that hinder its high-quality expansionMany consumers continue to grapple with limitations tied to income levels, pricing of cultural products, accessibility, and overall cultural literacy, which collectively diminish their purchasing powerThe scarcity of high-quality cultural products, particularly digital offerings, remains a pressing concern, compounded by an ongoing phenomenon of low-cost, low-quality competition among cultural enterprisesThus, a multi-faceted approach to policy intervention becomes imperative.

Enhancing foundational capabilities is one of the foremost measures to advance cultural consumptionThis necessitates the broadening of existing government initiatives and policies, particularly those regarding traditional cultural offerings such as live performances, festivals, and film exhibitionsSimultaneously, an increased focus on subsidies for emerging cultural forms powered by the internet—such as new audio-visual experiences and digital cultural content—is essentialImproving the efficiency of subsidy application processes, aimed at boosting purchasing capabilities with tangible financial incentives, will facilitate greater consumer engagement

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Effective regulation of the cultural consumption market, alongside the establishment of laws that can adapt to digital advances, will ensure oversight of cultural product quality, pricing, and service standardsThis step is crucial to prevent inappropriate monopolization by dominant players within the cultural sector and thereby enhance the overall value proposition of cultural and entertainment products.

Furthermore, the expansion of cultural infrastructure, particularly in rural areas, cannot be overstatedThere is an urgent need for the development of libraries, cultural plazas, museums, and theaters, which can provide accessible, state-of-the-art facilities for consumersThe integration of technology into cultural communication, harnessing platforms such as the internet and new media, will aid in cultivating cultural literacy among the populace through organized events like concerts, exhibitions, and performances.

To foster consumer enthusiasm, it is proposed that new cultural consumption scenarios be created that merge physical and digital experiencesBy leveraging advanced technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR), a fusion between culture and emotional interaction can be accomplished, consequently igniting a new wave of consumption driven by diverse and personalized experiencesIt’s vital to nurture an inviting cultural consumption atmosphere tailored to regional characteristics and seasonal changesThis could involve organizing a plethora of cultural happenings, exhibitions, and performances, while also launching engaging cultural products that could trigger a cultural consumption frenzy.

Strategic adjustments to vacation policies, such as extending holidays and promoting flexible work schedules, would further encourage individuals to immerse themselves in cultural activitiesBalancing urban and rural cultural engagement is critical; thus, elevating the cultural consumption level in cities and invigorating county and village participation in cultural experiences can drive widespread interest in cultural spending.

Moreover, optimizing the supply chain to ensure the availability of high-quality, internationally-appealing cultural products is paramount

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